What is Green + Silver?
An event series dedicated to unpack the confluence of cannabis legalization and growing seniors population.
2018 programming included education and discussions around cannabis for the seniors audience, caregivers, as well as industry-focussed conversation around what this demographic means to business.
In three parts and through our digital content, we engaged thousands of seniors, caregivers and industry representatives in the days leading up to adult-use recreational cannabis in Canada.
About BUSINESS OF CANNABIS
Business of Cannabis was founded in 2017, recognizing that an incredibly sophisticated, exciting and disruptive industry was emerging - but that the industry and its innovators weren’t being accurately reflected in the media.
We’re working to change that.
Business of Cannabis crafts content, custom research and experiences that illuminate and showcase the companies, brands, people and trends driving the global cannabis industry.