Screen Shot 2018-07-04 at 2.46.13 PM.png

Cannabis and Optimal Aging

By 2036, the number of seniors in Canada could reach nearly 11 million.

Yet, currently only 6% of those 55-64 use cannabis.

The aging population represents a significant opportunity for the cannabis industry.

 

What is Green + Silver?

A multi-day, multi-platform  event dedicated to unpack the confluence of cannabis legalization and growing seniors population.

Programming will include education and discussions around cannabis for the seniors audience as well as industry-focussed conversation around what this demographic means to business.   

The event will take place at three, GTA locations and engage an audience of over 1,000 seniors, caregivers and industry representatives in the days leading up to adult-use recreational cannabis in Canada.

 

Day 1

OCTOBER 10

CANNABIS FOR CONSUMERS + PATIENTS

A 2+ hour session focused on educating seniors about cannabis - from terminology to recreational brands to medical therapies to “how to” sign up.

Session is followed by lunch and a senior-focused expo.

Day 2

OCTOBER 11

INTRO FOR CAREGIVERS + FAMILIES

A session providing information, guidance and options for caregivers and families regarding medical cannabis for seniors.

Session is followed by an expo for products and services useful to caregivers and families of seniors.

Day 3

OCTOBER 12

REACHING SENIORS: FOR INDUSTRY PROFESSIONALS

Release of original research as well as senior-specific cannabis user-data in order to inform and guide industry representatives on how to reach and influence seniors related to cannabis use, products and services.

About BUSINESS OF CANNABIS

Business of Cannabis was founded  in 2017, recognizing that an incredibly sophisticated, exciting and disruptive industry was emerging - but that the industry and its innovators weren’t being accurately reflected in the media.

We’re working to change that.

Business of Cannabis crafts content, custom research and experiences that illuminate and showcase the companies, brands, people and trends driving the global cannabis industry.

 
Untitled-3.jpg